Chapter 10 talks about how children are increasingly their influence over their parents. I see some real legitimacy in this claim. It is funny, watching advertisements, how companies make their product more appealing to a younger audience because companies know now that kids can sway and lobby their parents to make a certain decision. There is a new emphasis on collective decision making and children are capitalizing. I know, personally, growing up I could tell my parents were able to be swayed on their decisions by my input. It was a much more democratic process than in the past. For example, it was Black Friday and my dad was contemplating getting a new plasma tv. I single-handedly lobbied him to buy the tv and to stand in line with me to get it. Just proves the point, I suppose.
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